How to determine the target audience: recommendations for business
If we ignore complex marketing definitions, then the target audience (CA) is a group of people who are interested in purchasing a certain category of goods or ordering services. Modern business is based on finding this group and determining how to influence it. And when it turned out - the target audience is trying to steadily expand. In this case, it is believed that the company has occupied its market niche and successfully works in it.
6 questions to determine the target audience
To learn about Central Asia, two methods are used: analyze the demand for similar products or study the sales market, in which niche is planned to be occupied. In the study you need to find answers to the following questions:
- What are the personal characteristics of the buyer (gender, position in society, income, etc.)?
- What are the features of the psychology of the selected group of buyers?
- How does the intended end user represent the desired product / service?
- What kind of “pain” does a buyer decide to purchase a product / service?
- What is he guided by when choosing a product and what order method prefers?
- How does he know about the product? What channels of information does it use?
Selection of target audience for your business in 5 steps
The first step is a survey of a selected group of people corresponding to the questions from the previous paragraph of the article. In the survey can be from 3 to 14 points. What to ask:
- What do you dislike when you choose a particular product or service?
- How much are you willing to pay for a quality product?
- what problems you want to solve with it, etc.
The third step is the motivation of a potential Central Asian. It is necessary to convince future customers that it is the product being promoted that meets their expectations. For example, Central Asia is upset that the battery life in new smartphones is extremely low. The promoted smartphone must have a great resource, not yielding to competitors in other characteristics.
The fourth step is the analysis of the target audience of competitors. Attraction of Central Asia is not associated with copying the actions of their rivals on the niche. But it is important to study their successful experience in order to understand which way to go.
Step five - screening out the excess. It is important to identify the target audience and exclude people who will not become customers. For example, men can also buy products intended for women - but the percentage of sales will be so small that it is easier to cross them out of Central Asia.